Zak Shah, CEO and founder of social competition site WishFree.com, looks at how social media gaming could be a cost-effective way to engage new and existing customers.
London-based venture capital firm Advent Venture Partners has joined in a $17 million (£10.3 million) Series C fundraising round for social media management software provider Vitrue.
It’s a brave man who becomes CEO of internet colossus Friends Reunited at a time when its phenomenal growth appears to be stalling. But from day one, Michael Murphy set about strengthening the brand, turning a potential one-trick wonder into an attractive acquisition for media giant ITV.