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PR and Marketing Strategy

Hiring a smart PR agency

Luke Lang, co-founder and chief marketing officer of equity crowdfunding platform Crowdcube, reveals why teaming up with a boutique PR agency is his best business decision to date.

News

Getting the right PR message out into the market

With London School of Attraction having a unique and interesting selling point, director Alex Chubb wanted to make sure the company's marketing wasn't cold and formal.

News

Next Fifteen buys M Booth

London-based PR firm Next Fifteen Communications Group Plc has acquired US rival M Booth & Associates for up to $17.3 million (£10.2 million).

News

Hasgrove buys London public affairs firm

Hasgrove, a pan-European marketing and communications group, has extended its public affairs network with an acquisition in London.

PR and Marketing Strategy

Publicity stunts

Celebrities are usually the ones grabbing headlines for their sometimes downright crazy attempts at generating positive publicity, but growing businesses are also getting in on the act with some innovative stunts.

News

Loewy acquires Rainier PR

Marketing agency Loewy has acquired technology consultancy Rainier PR, including its sister agencies Lighthouse PR and Custard PR.

Entrepreneurs

An IncrediBull story

Few entrepreneurs can claim to have secured their first client before even establishing a business, yet that was the rather enviable position in which doctor-turned-TV presenter David Bull found himself some five years ago.

News

Broking chief moves to PR

Stephen Hazell-Smith has become chairman of Conduit PR, which specialises in smaller resource companies.

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