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PR and Marketing Strategy

Five reasons to start an affiliate business

With the likes of Zynga, Foursquare and Groupon proving that success can be found in starting up an affiliate business, experienced industry entrepreneur Sam Miranda looks at the benefits to the route.

PR and Marketing Strategy

PR and Marketing Strategy

Open for export: UK businesses should look to overseas shoppers for growth

Despite a predicted fall in the amount of exporting by British businesses, PayPal UK managing director Cameron McLean believes that UK businesses should still be viewing the global market as a growth opportunity.

PR and Marketing Strategy

Promoting the brand directly to the consumer

To allow his brand to stand out in a crowded market, John Bramm decided that shaking up the marketing strategy was the best way to make it stand out.

PR and Marketing Strategy

Investment for business growth: Marketing and new hires for companies after backing

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

PR and Marketing Strategy

Fostering loyalty: Keep your customers coming back to you

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

PR and Marketing Strategy

How to create the best business card

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. This article explains how business cards can help.

PR and Marketing Strategy

Retargeting paid ads to maximise exposure

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

PR and Marketing Strategy

Is the price right? More science than you think

‘Price is what you pay. Value is what you get.’ - Predictably wise words from the Sage of Omaha himself.

PR and Marketing Strategy

Retargeting paid ads to maximise exposure

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

PR and Marketing Strategy

Is the price right? More science than you think

‘Price is what you pay. Value is what you get.’ - Predictably wise words from the Sage of Omaha himself.

PR and Marketing Strategy

17 tried and tested ways to boost your sales

High fives and a sales board will only get you so far when it comes to growing your business. In this article we reveal 17 tried and tested ways to increase your sales.

PR and Marketing Strategy

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

PR and Marketing Strategy

What to consider when choosing a domain name

GrowthBusiness looks at what to consider when choosing a domain name and how the decision can impact on web searches.

PR and Marketing Strategy

Book Review: This is Social Commerce by Guy Clapperton

Jonathan Reed, managing director at Sunny Thinking, has a look through This is Social Commerce by Guy Clapperton to find out if the latest offering on social media sheds any new light.

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