Golf analysis company tees off

Sheffield-based Break30, a developer of technology to help golfers improve their putting skills, has won £202,500 of equity funding.


Sheffield-based Break30, a developer of technology to help golfers improve their putting skills, has won £202,500 of equity funding.

Sheffield-based Break30, a developer of technology to help golfers improve their putting skills, has won £202,500 of equity funding.

The cash is from the Yorkshire and Humber Equity Fund, the government-backed regional venture capital fund for the region, and follows a grant the company received from regional development agency Yorkshire Forward.

The company’s flagship product PUTTLAB uses ultrasonic technology from the medical industry to map a golfer’s putting swing in detail. The swing is then analysed by software to build a training programme.

Nick Middleton, founder of Break30, comments, ‘Although much is known about the full swing, putting has lacked a robust and pragmatic approach.’

The deal marks the 38th investment in the past 12 months for venture capitalist YFM, which manages the Yorkshire and Humber Equity Fund.

Marc Barber

Raven Connelly

Marc was editor of GrowthBusiness from 2006 to 2010. He specialised in writing about entrepreneurs, private equity and venture capital, mid-market M&A, small caps and high-growth businesses.

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