Sports Market


How businesses are winning at the FIFA World Cup 2018

Several companies are working with football teams this year to improve their analytics.

Growth Planning

How sporting goods companies break out

Here, we look at show sports marketing leads to strong exposure and examine the burgeoning sport of skateboarding in particular.


UK sports clubs set for fifth straight year of growth

494 new sport clubs and gyms have opened in the UK since 2012 as boxing and wrestling drives growth.

Alternative Finance for Business

Natural sports nutrition brand TRIBE raises £1.75m on Crowdcube

Following a brief over-funding phase, TRIBE’s fundraising total finished at £1.75 million from a total of 1,833 investors, who now hold a 24.14 per cent equity in the brand.


Beach rugby goes corporate: City Sports Management

In 2013, Myles Waud did the impossible by bringing the beach to London.


Football fans reveal extreme actions they would take for their club to buy in transfer window

Fans discuss giving up phones and even sex if it would help their favourite team to sign a star player


Fintech start-up developing platform for fans to invest in favourite clubs and players

An Israeli fintech start-up using crowdfunding principles to 'strengthen the football industry'.

Mergers & Acquisitions

Mysportgroup acquired by 21sportgroup

Full acquisition of mysportgroup GmbH Extends 21sportsgroup's product portfolio to include Sports Marketplace VAOLA.


Scottish Equity Partners back Sportpursuit.com with new investment

Leading venture capital partners put their lot behind online sports equipment retailer.


Football fan platform 90min closes $15m funding round

The platform was formerly known as FTBpro.com


Five facts that show football remains big business

Everyone knows that football is one of the most lucrative sports in the world: but just how much money goes into the beautiful game?


Manchester United named football’s ‘first $1bn brand’

Manchester United’s disappointing season on the pitch has not stopped it becoming the first football club to reach a $1bn brand valuation, according to Brand Finance.