EA acquires Playfish

California-based computer game company Electronic Arts (EA) has acquired Playfish, a developer of social network games, for up to $400 million (£240 million). 


California-based computer game company Electronic Arts (EA) has acquired Playfish, a developer of social network games, for up to $400 million (£240 million). 

California-based computer game company Electronic Arts (EA) has acquired Playfish, a developer of social network games, for up to $400 million (£240 million).

Playfish has produced more than 150 million games on platforms such as Facebook, MySpace, Google and iPhone. The London-based company received $17 million in a funding round led by venture capital firms Accel Partners and Index Ventures in October 2008, and will now operate within EA Interactive, a division which is focused on the internet.

Barry Cottle, senior vice president and general manager of EA Interactive, said: ‘Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space.’

In the year ending September, EA reported revenue of $4.2 billion (£2.5 billion). 

Nick Britton

Lexus Ernser

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

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