About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

Why the parenthood penalty could tear corporate Britain apart

UK parents face the possibility of a ‘parenthood penalty’, which could lead to backlash from frustrated parents, according to research.

Entrepreneurs

A good idea may not be worth as much as you think, says Guy Kawasaki

Silicon Valley entrepreneur turned tech evangelist, Guy Kawasaki explains the value of a good idea.

Human Resources

Can employers cut out dress code discrimination?

Peninsula's Kate Palmer comments on how can employers ensure there is no dress code discrimination in the workplace.

Human Resources

Corporate inefficiency: 8 red flags to address

These are the 8 red flags that counter productivity and efficient leadership, and how to avoid them.

Entrepreneurs

How to turn your new invention into a business

Here are five foolproof ways to turn your new invention into a business, from making a prototype to picking a business model that works.

News

MI 6 chief on why gender diversity is a matter of national urgency

MI 6 Chief Sir Alex Younger believes Britain's got tech talent, and attracting the best and brightest means levelling the playing field for women in technology. Here's why.

Entrepreneurs

The hustler, hacker and hipster: The personality types every tech start-up needs

Hiring for your business means thinking about its longevity. Here are the three personalities you need in your tech start-up.

Alternative Finance for Business

Crowd Investment in 2017 and beyond

In 2016 crowdfunding changed from being an occasional source of cash for small businesses and private individuals and instead started to become a method of choice for many enterprises.

Opinion

The influence of food packaging on consumer choices

Packaging of the products, especially the food items is the most tangible representation of the product and the sales of any food product, to a great extent, depend on its packaging. Hence, it is vital to spend time on getting the packaging right.

Entrepreneurs

“No mum does it alone”: Katie Massie-Taylor on mums’ meet-up app Mush

Mush co-founder Massie-Taylor talks through the ups and downs of starting a mums' meet-up app, and growing quickly in the app economy.

Human Resources

Businesses need a stronger vision for a truly mobile workforce

Establishing a mobile workforce is all about strategy, writes SOTI's Nassar Hussain.

Technology

The rise of artificial intelligence: opportunity or challenge?

Artificial intelligence: friend or foe? Excello Law's Robert Morley writes.