About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

Turning the tanker: When strategy meets culture

Cornerstone OnDemand's Christine Chenneour on how to develop company culture to transform your business.

Venture Capital Funding

Unilever breaks into AR with new investment in gaming start-up

Augmented reality start-up, Snatch, gamifies customer brand engagement through a city-wide treasure hunt. The app secured a six-figure sum in investment from Unilever Ventures today.

Entrepreneurs

6 steps to becoming a successful entrepreneur

Being an entrepreneur is an art, says Iron Group's Julien Foussard. Here's what he's learned while building his business.

Technology

Voice commands better protection

Pindrop's Matt Peachey explains the merits of voice recognition technology in business.

Venture Capital Funding

Europe knocks Silicon Valley off top spot for Asian investors

Britain’s tech sector could be a magnet for Asian investment this year, according to M&A experts. Here's why.

Technology

Why 2017 will be the year of the bot

2017 is set to be the year of the bot, but there are a few barriers in the way. From racist chatbots to robosexuality, we examine some of the trends in artificial intelligence that could detract the sector's evolution as a business accelerator.

Human Resources

Protest against Deliveroo’s “exploitation” of gig economy workers scheduled

A protest against what the Battersea and Wandsworth Trades Union Council call "the face of contemporary exploitation in London" is scheduled to take place tomorrow at the Deliveroo depot.

Growth Planning

Creating an innovative economy starts with working smarter

Improving productivity isn’t about making people or businesses work harder; it’s about helping them work smarter. BGF's Stephen Welton and First Derivatives' Brian Conlon explain.

Technology

Why more people will use mobile data than running water by 2021

By 2021, more people around the world will be using mobile phones than bank accounts, running water or landlines, according to research from Cisco. Here's why.

Alternative Finance for Business

£100,000 funding to ensure people with dementia have legal access to rights

A Scottish charity has been awarded £100,000 in funding to provide legal support and advice to people with dementia and their carers.

Growth Planning

Why green ethics makes business sense

Can UK businesses embrace green ethics and become planet savers? First Mile's Bruce Bratley writes.

Growth Planning

UK CEOs in post-Brexit “slump” while EU CEOs remain unfazed

Confidence among EU business leaders holds steady, while UK chief executives trail behind, according to a global survey.