About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

How to overcome the skills gap when hiring

The hiring process is a two-way street, which is why it's important to make sure your business is as appealing on the outside as it is within. Here's how.

Growth Planning

Market testing: 5 ways to make sure your new innovation hits the mark

Before a new invention is put into production, entrepreneurs must be sure that it will be a commercial success. Market testing provides an opportunity to assess its saleability and to consider whether additional features are required. Dave Croston, partner at Withers & Rogers, shares his five tips for successful market testing.

Financial Management

PeerPay launches a ‘matchmaking’ finance platform for businesses

PeerPay introduces FloFunder, a new peer-to-peer financing platform connecting cash-rich companies to those seeking financing, with a common accountant as a conduit.

Leadership

Why authentic leadership and pride in work are crucial for employee happiness

New research reveals that authentic leaders who treat employees fairly and encourage them to feel pride in work are the most successful.

News

Brexit and Trump drive one in five Brits to virtual reality

Brexit and Trump are the two main drivers for Britons looking to virtual reality and online romance for as escapism.

Entrepreneurs

Why the future of the app economy is ‘parentech’: Health & Parenting

Healthtech start-up, Health & Parenting, was founded five years ago by husband and wife duo John Miles and Amber Vodegel after going through their own journey in parenthood. With two chart-topping apps, Pregnancy+ and Baby+, under their belt, the founders speak to GrowthBusiness on growing in the highly competitive app economy.

Growth Planning

The best places to work around the world and what they all have in common

According to new research, the best places to work in the world is mostly based on perceptions than facts. This infographic pegs national data, average annual pay, working days per year and other metrics agains the United Nations world happiness index to reveal the best places to work.

Technology

Why the lack of diversity in AI tech is a mounting problem

Sage's Kriti Sharma calls for diversity in AI tech as the sector eyes rapid growth.

Venture Capital Funding

Dealflo secures £10 million in series B funding

Dealflo is an end-to-end financial agreement automation service that condenses all the elements of dealmaking onto one platform. The London headquartered business has received a total of £13.5 million over the years to propel growth.

Technology

6 UK cities primed for Amazon’s drive-thru grocery store

As Amazon’s drive-thru grocery store opens in Seattle, how long before one pulls into in London, St Albans or Taunton?

Entrepreneurs

Green & Black’s co-founder on 7 ways to future-proof your business

Green & Black's wasn't always the internationally renowned chocolate brand it is today. Co-founder Josephine Fairley outlines the seven ways SMEs can future-proof their business.

Mergers & Acquisitions

InnovaDerma acquires two Australian beauty and skincare brands to fuel growth

InnovaDerma's acquisition strategy involves buying brands that are ready to market and complementary to the group's existing portfolio, which makes the purchase of Stevie K and Charles + Lee ideal.

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