About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

Getting realistic about store experience personalisation

Manhattan Associates' Kevin Swanwick advises retailers to take a step back, prioritise activity and turn on personalisation just when it is needed most.

Venture Capital Funding

Does Brexit mean goodbye VC funding?

PWC's legal fintech deals expert, Thomas Colmer addresses Brexit fears and advises fintechs on early-stage financing, IP protection and how they can take on the challenges Brexit may present.

PR and Marketing Strategy

First direct schools Londoners on the value of customer service

Challenger bank first direct pranks Londoners with a burger van with appalling customer service. Here's what happened.

Human Resources

Are workplace benefits all that complicated?

Are businesses guilty of overcomplicating workplace benefits? From experiential rewards to more substantial perks like extra holidays, here's what works and why.

Human Resources

From Accenture to Yorkshire Water: the top 50 employers for gender diversity

50 of the UK's most inclusive businesses have been recognised for their leadership on workplace gender equality in a dedicated league table.

Financial Management

Why technology isn’t the only way to secure your financial future

Robo-advisors offer automated investment advice without any input from a human finance expert. But are they really the future of independent financial advice? Flying Colours' Guy Myles writes.

Alternative Finance for Business

Pfizer eyes healthtech start-ups with new accelerator programme

Pharmaceuticals firm Pfizer launches an initiative to help healthtech start-ups reach more patients and providers.

Entrepreneurs

Pitch@Palace 7.0: The Duke of York singles out businesses for good

Pitch@Palace 7.0 catapulted 43 tech start-ups for good to the forefront of the investment community. Here are the winners and the rest that may not have made the voting round, but are still using technology to better humanity.

Entrepreneurs

Profit tops priority list for UK entrepreneurs

British entrepreneurs revealed the business milestones that mean most to them, and almost half value profit above all else.

Entrepreneurs

Brexit, Trump, and Asia’s slowing economy: are you ready for the new world order?

A panel of business experts from the Entrepreneurs' Organisation will outline the potential for success in the new economy, streaming live from Frankfurt at 1pm BST on Friday April 28th.

Growth Planning

The rise of the full-service office space

Office Space in Town's Simon Eastlake explains why the all-in-one full-service office space facilitates the future of work.

Legislation and Regulation

How to encourage whistleblowing policies in the workplace

Aziz Rahman, senior partner at corporate fraud specialists Rahman Ravelli gives his tips on how businesses everywhere need to be putting whistleblowing policies in place.

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