About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Venture Capital Funding

How to secure angel investment: Javad Marandi

Top investor Javad Marandi outlines how entrepreneurs can win secure angel investment.

Banking

Niche tech firm P2i secures £10m from Clydesdale and Yorkshire Bank

Globally, 900,000 smartphones are damaged by liquids every day. P2i's patented liquid-resistant coating aims to eliminate that issue. The company has raised funding to continue its international growth.

Technology

Are chatbots now a business necessity?

Juniper Research predict chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings. How do you know if your business is ready for this technology?

Technology

Data regulations and hiring plans: is your business ready to respond to data?

Seven in 10 businesses that have made investments in data quality solutions have seen a return on investment, but are enough SMEs prepared? Experian's Rebecca Hennessy outlines the benefits of data management in this time of change.

Growth Planning

How to invest money in your business

Whether you are a newfound business or a pre-existing establishment, the following guidance on how to best invest your money is something to consider.

Entrepreneurs

Everything you need to know about the £4.3 bn UK gaming industry

Between 2011 and 2013, there has been a 22 per cent rise in the number of UK-based gaming companies, and it has been found that 95 per cent of all gaming companies are either small or micro businesses. Here's more.

PR and Marketing Strategy

KPI mismatch: UK brands and agencies struggle to set common marketing objectives

Although a majority of European brands and agencies say setting KPIs is collaborative, a new study reveals that many continue to use conflicting metrics.

Growth Planning

What would ethnicity pay gap reporting mean for your business?

The Lib Dems have called on employers to report on their ethnicity pay gap to level the playing field for traditionally disadvantaged segments of corporate Britain. Peninsula's Kate Palmer explains the implications on businesses.

PR and Marketing Strategy

Digital transformation: why your website is your centre of operations

Alchemy Digital's Will Morris explains the evolving role of websites in an age where a digital approach is a necessity.

Technology

Why HSBC is banking on voice biometrics

Biometric authentication is often seen as one of the most secure ways to protect data while making it easier for users to interact with organisations. But is it foolproof? Here's why HSBC is rolling voice biometric authentication out globally.

Growth Planning

What if your last succession hope makes a career change?

Succession planning is tricky business, but what happens when your last hope for succession decides he or she wants a career change? Shakespeare Martineau's Duncan James writes.

Alternative Finance for Business

KPMG launches finance option for SMEs

KPMG has launched a new financing option for small and medium-sized businesses looking to raise debt finance up to £10 million.

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