Where to find your next business idea

James Harrison, founder of BillHub, explains how the solution for an everyday problem may be the best launchpad for a business

Many of us will have something that inconveniences us on a daily basis, whether it is being stranded thanks to transport issues, attempting to find a property to rent or not being able to fairly settle a bill between friends.

It can be easy to adopt the stiff upper lift attitude and choose not to do anything to address the problem, yet, by simply sitting down and taking a minute to consider what the issues are, it can be surprising at how easy the solution is.

For me, the simple issue of dividing bills in a shared house proved to be the catalyst to starting my own business. Living with nine people at university, bills proved to be a constant source of arguments, with tensions reaching breaking point by the end of the three years. Rather than just accept the way we were dividing bills, I decided to dedicate some time to coming up with a solution. I continued to work on this idea part-time after I graduated and finally decided to pursue the company full time, quitting my job in the city. I knew it was a risk, but I also had faith that I was not alone in my frustration – almost 861,000 households in the UK are lived in by either students or young professional house sharers. For me, it was refreshing to be able to take an everyday problem and do something positive about it. The solution- the UKs first payment platform which allows users to pay all of their utility bills by simply taking a photo.

Some of the best ideas are born out of frustration, and the passion of solving a problem you have encountered is incredibly similar to the thought process followed by entrepreneurs. Richard Branson, for example, established Virgin Atlantic out of frustration with the customer service at British Airways. Jordan Daykin, the name behind Grip It, founded the company after struggling to find a way of hanging an item on plasterboard walls. Rather than accept it as an unsolvable issue, he invented a solution that did a better job than any other product and went on a four-year journey to bring it to the market. It is the determination to overcome a problem that is at the heart of any successful entrepreneur.

With 600,000 new businesses starting in 2015 alone, the competition to create something unique and in demand is challenging and sometimes it is necessary to take a step back when deciding what it is you wish to specialise in. It’s no secret that one in two start-ups ultimately fail and I think there is sometimes too much emphasis placed on turnover as opposed to a company’s potential. An idea will always be more powerful when there is an obvious need for it. There are many start-ups out there who have tried to bring a product to the market when there is no actual need for it, convincing themselves it will be the next best thing.

There are still plenty of gaps in the market which can be exploited. When looking for inspiration to start a business, it is important to remember that ideas can come in many forms, they don’t have to be a eureka moment. More often than not, the best ideas are the ones you stumble across when you least expect it.

James Harrison is the founder of BillHub, the UK’s first payment platform which allows users to pay all of their utility bills by simply taking a photo.

Praseeda Nair

Kellen Rempel

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

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