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Why SMEs need to treat call handling as an essential component of the marketing mix

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

News

Seven tips on how to use your marketing budget most effectively

Paul Liascos, UK managing director at ReachLocal offers tips on some of the “must dos” of marketing your small or medium-sized business online

News

BMW turns to tech start-up to revitalise print marketing

Newest NCF technology predicted to have “huge impact”

Mergers & Acquisitions

WPP snaps up controlling interest in Quirk London

Marketing consultancy business Quirk London is now under the control of NASDAQ and LSE-listed WPP.

PR and Marketing Strategy

The impact marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn't matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out.

Opinion

Marketing: return on investment or education

It’s a fine a balance achieving the right marketing strategy at outset.

News

Google North West partner Ph.Creative secures £500,000 growth funding package

A marketing agency located in Liverpool has ambitions to double in size following the backing of The North West Fund for Venture Capital.

Technology

Mastering communications skills

With businesses now tasked with finding ever more innovative ways to stay ahead of the competition, Armin Hopp, founder of corporate language training business Speexx, looks at what companies need to do to boost communication skills.

News

Business Startup: Former Apprentice Kimberly Davis on her marketing company

Former Apprentice candidate Kimberly Davis started her business Sarsaparilla Marketing seven years ago and is at this year’s Business Startup Show in London.

News

Loewy makes second acquisition this week

Marketing group Loewy, which earlier this week bought retail packaging specialist Epoch Design, has announced another acquisition.

News

Simons leads Cagney to market

Paul Simons, the former chairman and chief executive of famed advertising agency Ogilvy & Mather’s UK operations, is hoping to raise £2.1 million for marketing services group Cagney.

PR and Marketing Strategy

Create the perfect business card

Egotistical, gimmicky and grim! That is the description of the millions of business cards creating a bad impression on prospective clients, according to research from Lancaster University and print group The Entwistle Group.

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