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PR and Marketing Strategy

The ten secrets to offline marketing success

Offline marketing is psychological advertising that works. There are whole institutes and modules for degree courses that tackle the issue of outdoor marketing. So what are the rules?

PR and Marketing Strategy

Are you marketing your products in the right way?

If you’re at all uncertain that you’re marketing your products or services properly, here’s some information on what you should be doing.

PR and Marketing Strategy

6 tips to succeed in SMS marketing

SMS marketing is becoming more and more popular as a way of communicating with customers. Veoo CEO, Matthew Winters writes.

PR and Marketing Strategy

The rising power of the CMO: is marketing is the C-suite’s golden child?

Today’s CMO has more responsibility and influence now than ever before, and are becoming more attractive to companies looking for creative CEOs who “get” the brand. Act-ON's CMO Michelle Huff writes.

PR and Marketing Strategy

How do I ensure my marketing delivers ROI?

Marketing agency every1 explain what to keep in mind when trying to make sure your marketing efforts deliver a clear ROI.

PR and Marketing Strategy

How 5G can boost your marketing plan

Start-up business owners now have more tools at their fingertips than ever before when it comes to marketing.

PR and Marketing Strategy

5 ways to get your business noticed

Growing a business is hard work and the best way of doing it is through marketing – getting your brand seen and heard in the right places. But where do you start? Here are five sure-fire ways to get your business noticed.

PR and Marketing Strategy

3 ways to measure your marketing maturity

Marketo's Conor Shaw outlines the three tell-tale signs that your marketing has reached maturity.

PR and Marketing Strategy

Are you wasting your marketing budget on these eight tactics?

Here's how you can avoid wasting time and money on strategies that just won't work

PR and Marketing Strategy

Growing your business through innovative marketing tactics

If you are starting to see a bit of a slow down after your initial launch and are trying to find ways to ensure that your business continues to grow, this is where marketing and brand development plans come in.

PR and Marketing Strategy

How to market a niche product globally 

Here's how to stand out from the crowd with your global brand.

PR and Marketing Strategy

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns.

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