SwiftKey and Skimlinks executives join investors at e-commerce start-up Ometria

To coincide with raising an additional $500,000 worth of equity investment, Ometria has recruited Huddle co-founder Ali Mitchell to its board.

A host of well-known entrepreneurs and early-stage investors are joining forces to lead a seed funding round for technology business start-up Ometria.

Located in the e-commerce intelligence market, Ometria was set up in early 2013 by serial entrepreneurs and Innova Kapital founder partners Ivan Mazour and Djalal Lougouev as well as James Dunford Wood and Alastair James.

The company’s software-as-a-service (SaaS) platform provides a way for users to gain insights and provide actions relating to how visitors to retailer websites behave. This then bolsters customer loyalty and repeat purchase rates, Ometria says.

Joining existing angel investors such as Shutl’s ex-CMO Guy Westlake and QXL founder Tim Jackson in the new round are James Bromley, COO at SwiftKey, DFJ venture partner David Cummings and Skimlinks co-founders Alicia Navarro and Joe Stepniewski.

Ometria has now raised $2 million of equity growth capital, and counts 192.com CTO Terry Parsons and Sales Logig CEO Mike Baxter as board members.

Mazour, CEO of Ometria, comments, ‘We’ve received backing on a practical and financial level from so many respected figures in the e-commerce, SaaS and technology sectors who can see what we are doing is filling a real need for retailers.

‘No other platform provides such comprehensive insights that help retailers acquire and retain customers, ultimately boosting revenues and profits.’

More on recent angel-led investment deals:

The tech start-up’s growth to date has been fuelled by adoption from the likes of furniture retailer Swoon Editions, beauty brand Charlotte Tilbury and knitwear business John Smedley.

Huddle co-founder Ali Mitchell, investor and board member at Ometria, says, ‘Ometria is democratising customer insight for retailers – providing the same level insights for businesses of all sizes. It’s a fantastic product, with a great team behind it.

‘That’s why I’m really excited to announced that I’m joining the likes of Mike Baxter and Elisabeth Ling as an advisor to Ometria’s board.

Ometria’s last funding round took place in March of 2014 when it banked $1.5 million to develop out the offering. Its latest banked finance will bankroll new development of the platform.

Hunter Ruthven

Bernard Williamson

Hunter was the Editor for GrowthBusiness.co.uk from 2012 to 2014, before moving on to Caspian Media Ltd to be Editor of Real Business.

Related Topics

Venture capital funding