Media Ingenuity attracts £17.5 million

Online marketer and financial services provider Media Ingenuity has closed a £17.5 million financing round led by growth equity and venture capital firm Scottish Equity Partners (SEP).

SEP has taken an undisclosed minority stake in the London business, which is an advertiser of financial services and owns comparison site TotallyMoney.com, as part of the fundraising. The investment will fund a growth strategy that plans to develop a range of own-brand financial products.

Launched in 2006, Media Ingenuity claims TotallyMoney.com receives more than one million unique visitors a month. According to a statement, the business plans to further diversify and launch other products following the creation of an online travel insurance service Fluid and credit card Granite.

Media Ingenuity co-founder Will Becker comments, ‘The deal will enable us to strengthen our offering in existing verticals and move rapidly to exploit the very exciting opportunities we have identified in new areas.’

Nick Britton

Lexus Ernser

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

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