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PR and Marketing Strategy

Why Brits struggle to identify homegrown brands

What's in a name? Apparently, a lot. New research reveals that the British public are misled by "British-sounding" brands, from Tetley Tea to Branston Pickle.

PR and Marketing Strategy

PR and Marketing Strategy

Are you ready for cause branding?

The most successful brands are likely to be those that have the greatest social impact. Vital Communications' James White outlines the importance of cause branding, and how to make the most of giving back.

PR and Marketing Strategy

The Tea Terrace to roll out the ‘Phonetentiary’ to keep customers offline

The Tea Terrace will soon be introducing the 'Phonetentiary', a penitentiary for phones.

PR and Marketing Strategy

5 of the biggest media training myths that need to stop

Andrew Ogden, managing director at Broadcast Media Services, offers five top tips on how to get it right when performing in front of the microphones, especially when a crisis hits.

PR and Marketing Strategy

Are major retailers using dark UX to trick customers into spending?

Major retailers like Amazon and River Island may be using the dark arts to bully customers into giving up their personal data or spending more, according to new research from user experience UX) agency, Sigma.

PR and Marketing Strategy

Over 21,000 retailers face financial distress this Christmas

21,802 UK retailers are now suffering from ‘significant’ financial distress; 6 per cent higher than at this stage last year. Are revenues from Christmas sales enough to tide them over?

PR and Marketing Strategy

Are you making the most of Instagram for marketing?

Meltwater's Heidi Myers explains why Instagram is a marketing goldmine yet to be uncovered by most businesses.

PR and Marketing Strategy

Julien Hervouët on iAdvize, ibbü, and conversational commerce in the UK

iAdvize co-founder and CEO, Julien Hervouët, explains the hows and whys of conversational commerce in Europe's leading market.

PR and Marketing Strategy

Are you making the most of Instagram for marketing?

Meltwater's Heidi Myers explains why Instagram is a marketing goldmine yet to be uncovered by most businesses.

PR and Marketing Strategy

Julien Hervouët on iAdvize, ibbü, and conversational commerce in the UK

iAdvize co-founder and CEO, Julien Hervouët, explains the hows and whys of conversational commerce in Europe's leading market.

PR and Marketing Strategy

Why B2B companies need to get into eCommerce

In the opinion, ProspectSoft's Andrew Ardron highlights the growing need for B2B business to engage with eCommerce and that it should no longer be considered the ‘domain’ of B2C companies. 

PR and Marketing Strategy

How 5G can boost your marketing plan

Start-up business owners now have more tools at their fingertips than ever before when it comes to marketing.

PR and Marketing Strategy

Why bad reviews aren’t bad for brands

Francisco Ascensão explains the importance of negative reviews for brands.

PR and Marketing Strategy

How tech brands from unknown sectors can market to potential consumers

People tend to fear what they don’t understand - this is particularly true when it comes to new tech. easyCar Club's Morgan Young explains how tech companies can use that to their advantage when communicating with customers.

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