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PR and Marketing Strategy

The rising power of the CMO: is marketing is the C-suite’s golden child?

Today’s CMO has more responsibility and influence now than ever before, and are becoming more attractive to companies looking for creative CEOs who “get” the brand. Act-ON's CMO Michelle Huff writes.

PR and Marketing Strategy

PR and Marketing Strategy

The great divide: traditional vs. digital advertising

Which method of advertising prevails, digital, traditional or a mix of the two?

PR and Marketing Strategy

Consumers predict ten more years for LinkedIn and Pinterest for brand communication

Most consumers see social media platforms as passing trends and prefer email marketing best, according to a new study.

PR and Marketing Strategy

Scottish automated PR service PingGo targets global start-up market

A new do-it-yourself PR machine, PingGo, aims to making branding affordable for start-ups.

PR and Marketing Strategy

Should influencer marketing be part of your game plan?

CLO PR's Claudia Moselhi explains when and how to bring influencers into your marketing plans.

PR and Marketing Strategy

What makes TV ads stick?

The most shared ads produce at least one emotional reaction that can trigger a psychological response from viewers.

PR and Marketing Strategy

How do I ensure my marketing delivers ROI?

Marketing agency every1 explain what to keep in mind when trying to make sure your marketing efforts deliver a clear ROI.

PR and Marketing Strategy

9 in 10 consumers aren’t into augmented reality, and other digital bombshells revealed

The Internet is awash with industry commentators predicting which digital trends will make the biggest impact in 2017. But how do customers actually feel about the latest digital innovations?

PR and Marketing Strategy

How do I ensure my marketing delivers ROI?

Marketing agency every1 explain what to keep in mind when trying to make sure your marketing efforts deliver a clear ROI.

PR and Marketing Strategy

9 in 10 consumers aren’t into augmented reality, and other digital bombshells revealed

The Internet is awash with industry commentators predicting which digital trends will make the biggest impact in 2017. But how do customers actually feel about the latest digital innovations?

PR and Marketing Strategy

Red flag: Poor customer service costs businesses £37bn

A new report from the Ombudsmen Services reveals poor customer service costs businesses £37 billion in 2016. Are good deals and convenience enough to keep customers from switching?

PR and Marketing Strategy

10 ways to sharpen your SEO strategy

From knowing when to get Siri on the job, to building your persona, Kaizen's Pete Campbell outlines 10 tips to shape your SEO strategy.

PR and Marketing Strategy

Top UK corporate entertainment events

Corporate entertainment doesn't have to be stuffy or dull. Here are a few examples on how to entertain staff and clients this year.

PR and Marketing Strategy

UK marketers fear coding gap as demand for tech skills reach all-time high

A majority of UK marketers believe business agility is now defined by coding confidence, but fear a talent gap.

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