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PR and Marketing Strategy

Lessons from the General Election campaign trail

New analysis of the direct marketing efforts of UK's political parties exposes how campaign teams are failing to engage voters. Here's what businesses can learn.

PR and Marketing Strategy

PR and Marketing Strategy

Why ‘spray and pray’ email marketing tactics fail to retain customers

90 per cent of UK consumers have unsubscribed from retailer comms in the past year because of shoddy email marketing tactics.

PR and Marketing Strategy

5 free and effective ways to generate more B2B sales this year

Here are five free and cost-effective methods of generating more sales for your B2B brand.

PR and Marketing Strategy

Things you need to know to improve customer experience

Keeping the customer happy is the most important part of keeping your business healthy - but how do you improve the customer experience?

PR and Marketing Strategy

Why poor service could cost you a third of your customers

Nearly a third of consumers in the UK say they would ditch a business or brand that failed to provide good customer service over the phone, according to a new study.

PR and Marketing Strategy

4 simple tactics to increase B2B sales

Generic B2C sales tactics just won’t cut it in the B2B market. Here are four tactics that could work.

PR and Marketing Strategy

Can SMEs compete with big brands online?

The internet may be the great equaliser for businesses. While websites have revolutionised the way business is done, SMEs must remain nimble and respond to market trends to stay ahead of the curve in a crowded marketplace.

PR and Marketing Strategy

KPI mismatch: UK brands and agencies struggle to set common marketing objectives

Although a majority of European brands and agencies say setting KPIs is collaborative, a new study reveals that many continue to use conflicting metrics.

PR and Marketing Strategy

Can SMEs compete with big brands online?

The internet may be the great equaliser for businesses. While websites have revolutionised the way business is done, SMEs must remain nimble and respond to market trends to stay ahead of the curve in a crowded marketplace.

PR and Marketing Strategy

KPI mismatch: UK brands and agencies struggle to set common marketing objectives

Although a majority of European brands and agencies say setting KPIs is collaborative, a new study reveals that many continue to use conflicting metrics.

PR and Marketing Strategy

Digital transformation: why your website is your centre of operations

Alchemy Digital's Will Morris explains the evolving role of websites in an age where a digital approach is a necessity.

PR and Marketing Strategy

The benefits of unlocking behavioural marketing

Nick Keating, EMEA director of BounceX explains how behavioural marketing can drive significant incremental value.

PR and Marketing Strategy

First direct schools Londoners on the value of customer service

Challenger bank first direct pranks Londoners with a burger van with appalling customer service. Here's what happened.

PR and Marketing Strategy

How offline and online marketing can work together

Offline and online marketing: two sides of the same coin. Here's how to combine the two for a bulletproof strategy.

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