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PR and Marketing Strategy

How to create a restaurant concept that will be a success with millennials

A survey recently found that millennials are generally pickier about the restaurants they choose to eat at and how they make decisions about where to eat. With that in mind, we take a look at how you can make a restaurant that resonates with millennials.

PR and Marketing Strategy

PR and Marketing Strategy

Common marketing mistakes that can spell doom

Marketing is a tricky beast to tame when it comes to business management. It is easy for small businesses to fall foul of these common marketing mistakes.

PR and Marketing Strategy

Keys to creating an attractive brand to seduce your customers

One of the most important aspects of creating a successful business is making sure you build the right brand. We take a look at the steps you need to make your brand attractive to customers.

PR and Marketing Strategy

The ten secrets to offline marketing success

Offline marketing is psychological advertising that works. There are whole institutes and modules for degree courses that tackle the issue of outdoor marketing. So what are the rules?

PR and Marketing Strategy

Use customer service as a marketing tool

Find out why effective customer service can be your most powerful marketing tool.

PR and Marketing Strategy

Guide to email marketing: how to make your newsletters stand out

Here, we take a look at how email marketing can help benefit your business and how you can make your newsletters stand out.

PR and Marketing Strategy

Attracting Generation Alpha

Fashion UK's Gurdev Mattu explains why companies need to be more proactive to attract Generation Alpha; from improving research to actively promoting new products via social media collaborations.

PR and Marketing Strategy

How to deal with negative reviews

Positive reviews can have a real impact on your business. But what would you do if negative reviews are left online about your business?

PR and Marketing Strategy

Attracting Generation Alpha

Fashion UK's Gurdev Mattu explains why companies need to be more proactive to attract Generation Alpha; from improving research to actively promoting new products via social media collaborations.

PR and Marketing Strategy

How to deal with negative reviews

Positive reviews can have a real impact on your business. But what would you do if negative reviews are left online about your business?

PR and Marketing Strategy

Online ads are killing traditional media: Where do retailers stand?

Customers like to engage, compare and seek recommendations about products. StitcherAds' Declan Kennedy outlines the opportunities for retailers.

PR and Marketing Strategy

Content marketing trends: How to get audiences engaged

Here, we take a look at the content marketing trends that your business needs to look out for to find success.

PR and Marketing Strategy

Why your products DON’T have to appeal to everyone

You have a product. And that product has the potential to appeal to everyone. Wouldn’t that be great? Well, it depends on how large your marketing budget and team are, says Shweta Jhajharia of The London Coaching Group.

PR and Marketing Strategy

Four tips to accelerate sales for SMEs

Sales professionals want to close business as fast as possible. Today, technology and data accelerate business even faster than in the past.

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