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PR and Marketing Strategy

Six reasons to embrace DOOH advertising in the GDPR age

Craig Mytton, chief revenue officer at Bitposter says that new technology in digital screens will allow businesses to tailor content to consumers better than ever before.

PR and Marketing Strategy

PR and Marketing Strategy

SME marketing: balancing the short and long-term views

Rebecca Manville, the managing director of digital marketing agency Dotted explains how to balance long and short-term goals in your business.

Opinion

How free publicity can grow your business

People talking about your business in the media in a positive way will boost your prospects.

PR and Marketing Strategy

How to find the right influencer for your e-commerce brand

Working with smaller, more targeted influencers could be better value for your brand in the long-run.

Opinion

Five key ways to keep e-commerce customers engaged

Loyalty schemes and online competitions can keep your audience hooked.

Opinion

Ten tips for successful brand realignment in a multi-channel world

Ethology's head of customer experience says planning your company's new online strategy needs to be thought through carefully.

News

Maru Group launches new US and Canada platform

London firm continues its acquisition and rebranding of market research rivals in 2018.

PR and Marketing Strategy

Employer branding: Millennials don’t just want to work for money

Scientific reports show that a brand with a social purpose is more likely to keep its employees happier and motivated.

News

Maru Group launches new US and Canada platform

London firm continues its acquisition and rebranding of market research rivals in 2018.

PR and Marketing Strategy

Employer branding: Millennials don’t just want to work for money

Scientific reports show that a brand with a social purpose is more likely to keep its employees happier and motivated.

PR and Marketing Strategy

Acquiring and keeping customers with thoughtful promotional gifts

Here, we look at why promotional gifts and giveaways are a great way to acquire and retain customers.

PR and Marketing Strategy

Five key tips about starting up an affiliate marketing business

For growing businesses who are looking to get their names out there, affiliate marketing can be a huge benefit. Here we look at how it can help businesses.

PR and Marketing Strategy

From packaging to Pinterest – what makes an effective brand in 2018?

Here, Lisa Desforges, strategy director, B&B studio, reflects on the recent shift in how brands communicate with consumers and the way they measure effectiveness, guiding you on how to make your brand more effective.

PR and Marketing Strategy

Becoming unstoppable: How to supercharge your sales process

Here, Laurence Bret Stern, chief revenue officer at Pipedrive, explores how businesses can turbocharge their sales process.

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