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PR and Marketing Strategy

Local search: get noticed

Most internet users use local search techniques to locate products and services in their area. Steve Barnes, CEO of online search specialist Infoserve, explains how you can get in on the action.

PR and Marketing Strategy

PR and Marketing Strategy

Global market, local customers

For companies interested in reaching global markets, a multilingual strategy can pay dividends. Jacob Laurvigen, MD of search engine optimisation specialist Standoutmedia, explains why.

PR and Marketing Strategy

See you in court

Murder has one thing in common with dodgy commercial dealing: it’s much more likely to be perpetrated by someone you know. Nick Britton looks into the complex issues surrounding legal disputes with a client.

PR and Marketing Strategy

Black gold

High oil prices are driving up costs and squeezing consumers’ budgets. Nick Britton finds out how five different businesses are coping with the crisis

PR and Marketing Strategy

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PR and Marketing Strategy

Profiting from recession

A brave breed of CEOs are determined to come through the downturn leaner, stronger and more profitable. Marc Barber reports

PR and Marketing Strategy

Fresh thinking: Graeme Dignan

Five years ago, creative guru Graeme Dignan set out to change the way he did business. Now, through a joint venture with Coca-Cola, he's establishing a business model all of his own.

PR and Marketing Strategy

Web analytics: why bother?

Internet marketing is big business – search spending alone is expected to more than double to $18.5 billion (£9.25 billion) by 2012, according to Jupiter Research, and that’s just the money businesses are feeding into search engines to get prospects to glance at their sites.

PR and Marketing Strategy

Fresh thinking: Graeme Dignan

Five years ago, creative guru Graeme Dignan set out to change the way he did business. Now, through a joint venture with Coca-Cola, he's establishing a business model all of his own.

PR and Marketing Strategy

Web analytics: why bother?

Internet marketing is big business – search spending alone is expected to more than double to $18.5 billion (£9.25 billion) by 2012, according to Jupiter Research, and that’s just the money businesses are feeding into search engines to get prospects to glance at their sites.

PR and Marketing Strategy

Rebranding Case Studies – Finding a fresh corporate identity

If your brand slips, then your premium goes and earnings tumble. Get rebranding right however and you can scale your ambition to dizzy heights.

PR and Marketing Strategy

Your sales team in a slowdown

There are a lot of sales people talking about an economic slowdown at the moment, and whether it’s true or not, it can become self-fulfilling.

PR and Marketing Strategy

Redefine your market

Three owner-managers including Richard Haddon, chief executive of AIM-listed facilities management company Fountains (pictured), explain how they grew sales by reaching out to new customers.

PR and Marketing Strategy

How to get your product on the supermarket shelf

Getting your product on the supermarket shelf can turbo-charge your sales. Marc Barber finds out how it is done.

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