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PR and Marketing Strategy

Caprice talks lingerie (and business)

Having made the transition from lads' mags to business, former Wonderbra model Caprice Bourret now fully finances, designs, models and markets her own lingerie brand, By Caprice.

PR and Marketing Strategy

PR and Marketing Strategy

Effective websites

Two major obstacles stand in the way of making a site effective: ego (“sorry, the CEO insists that the background be lime green”), and design-by-committee (“let’s take a vote to see what colour the background should be…)

PR and Marketing Strategy

Knowing your customer

Managing the data stored in finance, sales and marketing may seem no more than a necessary chore. But it can help you know your customers better, and that leads to increased sales.

PR and Marketing Strategy

Knowing what sells

In the effort to win new business, it's often easy to forget what a significant revenue stream existing customers can be. Here are five tips on customer retention.

PR and Marketing Strategy

Colouring your brand

The use of colour is a vital element in any branding or rebranding strategy. Roger Rundle, a director at communications agency The Team, analyses what different colour palettes say about the companies that use them. 

PR and Marketing Strategy

Spice up your brand

If your brand slips, then your premium goes and earnings tumble. Get it right and you can scale your ambition to dizzy heights.

PR and Marketing Strategy

A design ethic for business

A strong design ethic will make a company stand out from the competition. Marc Barber speaks to entrepreneurs and designers to find out who does it the best

PR and Marketing Strategy

Establishing corporate identity

When you win a new client, make sure you know exactly who you are dealing with or you could be in for a nasty surprise.

PR and Marketing Strategy

A design ethic for business

A strong design ethic will make a company stand out from the competition. Marc Barber speaks to entrepreneurs and designers to find out who does it the best

PR and Marketing Strategy

Establishing corporate identity

When you win a new client, make sure you know exactly who you are dealing with or you could be in for a nasty surprise.

PR and Marketing Strategy

Exciting customers through price

Marco Bertini, an assistant professor at London Business School, discusses how price can be used to pull in customers and why some companies get it wrong.

PR and Marketing Strategy

Information security

Mounting public awareness of the way personal data can be abused means that companies need to make sure their handling of sensitive information is beyond reproach. Nick Britton reports

PR and Marketing Strategy

Genius at work: The importance of IP

A well-constructed patent portfolio can make your business a commercial fortress. Marc Barber reports on why innovation and intellectual property go hand in hand.

PR and Marketing Strategy

The power of good PR

When PR works, it can work wonders.

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