Home » Managing » PR and Marketing Strategy » Page 16

Category

PR and Marketing Strategy

Business and politics

Politicians are often maligned for lacking any hands-on business experience. That’s set to change, however, as battle-scarred entrepreneurs step up to the parliamentary plate to show Westminster how things should be done.

PR and Marketing Strategy

PR and Marketing Strategy

Building a brand: Hotel Chocolat

The story of Hotel Chocolat demonstrates that sometimes you need to ignore all the advice you get. Angus Thirlwell, the company's founder, reveals his recipe for branding success.

PR and Marketing Strategy

Beat spyware and spam

Five ways to keep your email clean and secure

PR and Marketing Strategy

Healthy business

Promoting health at work can have huge benefits both for staff and companies looking to save money. Here entrepreneurs tell us how they have created a culture of wellbeing.

PR and Marketing Strategy

How to grow your market share

Even when you can't grow your turnover or profits, you can still aim to take a larger slice of a shrinking market. We look at tactics to win business from powerful competitors.

PR and Marketing Strategy

Making the most of NEDs

Mark Goodridge, CEO of ER Consultants, examines the qualities of an effective non-executive director.

Opinion

The art of pricing

In the 1980s, my old company, Sage, produced its first accounts package on the Amstrad.

PR and Marketing Strategy

The winning sales pitch

Success in a sales meeting often needs a subtle touch. Three entrepreneurs give their top tips

Opinion

The art of pricing

In the 1980s, my old company, Sage, produced its first accounts package on the Amstrad.

PR and Marketing Strategy

The winning sales pitch

Success in a sales meeting often needs a subtle touch. Three entrepreneurs give their top tips

PR and Marketing Strategy

Seven unusual ways to secure more business

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking.

PR and Marketing Strategy

Routes to the market

Received wisdom has it that when the going gets tough, the marketing team gets the chop, but that approach may be changing in this recession. Kathleen Hall investigates.

PR and Marketing Strategy

What I’m reading now – Understanding Digital Marketing

Understanding Digital Marketing, by Damian Ryan and Calvin Jones, reviewed by Tim Bourne, CEO, Exposure.

PR and Marketing Strategy

Workplaces of the future

It’s easy to underestimate the emancipating power of technology.

Recommended Content