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PR and Marketing Strategy

Brand success

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

PR and Marketing Strategy

PR and Marketing Strategy

Book Review: The Growth Drivers by Andy Bird and Mhairi McEwan

Margery McBain, managing director at Gravitate HR, profiles Andy Bird and Mhairi McEwan's offering on the value of marketing.

PR and Marketing Strategy

You need personnel dedicated to improving customer experience across the organisation

Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.

PR and Marketing Strategy

The benefits of QR codes

A little barcode on your promotional material or even business card can work wonders for marketing.

PR and Marketing Strategy

Attracting attention without Facebook

With Facebook ad prices soaring, growing businesses may start being priced out of the social media market. Lucy George, director of Wordville, writes that traditional brand awareness strategies remain effective.

PR and Marketing Strategy

Dare to campaign differently

From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.

PR and Marketing Strategy

Online Presence – How websites should reflect your brand

Four entrepreneurs discuss how their website reflects their brand.

PR and Marketing Strategy

Don’t put marketing before product

Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.

PR and Marketing Strategy

Online Presence – How websites should reflect your brand

Four entrepreneurs discuss how their website reflects their brand.

PR and Marketing Strategy

Don’t put marketing before product

Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.

PR and Marketing Strategy

When to act on account development

At the beginning, when businesses start to sell a B2B product or service, most will spend all of the time chasing new sales, writes Paul Higgins, consultant at business services company Rapid Innovation.

PR and Marketing Strategy

A sales funnel is your strategy for sales success

Forget sales pipelines, a "sales funnel" is what you need to develop a winning business strategy, writes Julia Payne, owner of consultancy firm Incisive Edge.

PR and Marketing Strategy

Selling more online

Entrepreneurs reveal their top tips for boosting web-based revenues.

PR and Marketing Strategy

People and your business 

As a business expands its workforce, it’s essential to maintain close working relationships, writes Martin Smith, an assessor from Investors in People.

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