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PR and Marketing Strategy

How businesses can use the cloud to connect with their customers

How can small businesses ensure cloud technology improves relations with their customers?

PR and Marketing Strategy

PR and Marketing Strategy

Why high-growth companies struggle with customer experience

Mike Hughes, MD of customer management consultancy, PeopleTECH, on how high-growth businesses can avoid delivering a bad customer experience.

PR and Marketing Strategy

The Virtual Handshake: How to make the best digital first impression

Do you know what first impression your business gives online? Here are some tips to make sure it's the best it can be.

PR and Marketing Strategy

How to be part of the subscriptions shake up 

It’s easy for established businesses to think that the trend towards subscriptions doesn’t concern them, but it should, says Louis Hall, CEO, of Cerillion Technologies.

PR and Marketing Strategy

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen.

PR and Marketing Strategy

Start-up pitching: By his royal appointment

Pitching to a room full of peers is difficult enough, but imagine doing it with the scrutinising eye of HRH Duke of York less than 10 feet away.

PR and Marketing Strategy

Five ways by which your POS system is saving you money

A POS system is an integral part of every business and when used correctly can deliver big benefits to a company bottom line.

PR and Marketing Strategy

The reasons and approach behind a fashion business rebrand

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

PR and Marketing Strategy

Five ways by which your POS system is saving you money

A POS system is an integral part of every business and when used correctly can deliver big benefits to a company bottom line.

PR and Marketing Strategy

The reasons and approach behind a fashion business rebrand

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

PR and Marketing Strategy

Best rebrands of 2014 so far

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

PR and Marketing Strategy

The name game: Stories behind the naming of some of the most prominent growing UK companies

Ever wondered what the story was behind the names of some of the businesses you use or admire? GrowthBusiness meets five to go back to be beginning and find out the inspiration.

PR and Marketing Strategy

The impact marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn't matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out.

PR and Marketing Strategy

Recruiting native speakers to help with export growth

Europlus Direct and Jim Harts investment in native speaking salespeople has led to export success and growth of revenues to £8 million. It's a move which Hart believes is his best ever, and has also led to the founding of a company supplying recruitment and translation services.

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