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PR and Marketing Strategy

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns.

PR and Marketing Strategy

PR and Marketing Strategy

Harnessing big data to market to Millennials

Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials.

PR and Marketing Strategy

Curing shopping basket abandonment – a golden opportunity for online retailers

Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?

PR and Marketing Strategy

Branding your carrier bags to expand your business

Can branded bags be the surprise key to business growth in retail?

PR and Marketing Strategy

The Goldilocks Zone – Improving the chances of marketing success

The old adage that half of a marketing budget is wasted is an accepted truism to many, but why should this be?

PR and Marketing Strategy

Modern marketing: The importance of content in reaching customers and achieving your goals

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

PR and Marketing Strategy

How can you drive on-site conversions through web dialogues?

Marketing online is become more complex as increasingly savvy customers demand more from their online experience: so how can your business stay one step ahead of the game?

PR and Marketing Strategy

Online reviews: The real-time voice of the customer

How increasing investment in online reviews unlocks a wealth of opportunities.

PR and Marketing Strategy

How can you drive on-site conversions through web dialogues?

Marketing online is become more complex as increasingly savvy customers demand more from their online experience: so how can your business stay one step ahead of the game?

PR and Marketing Strategy

Online reviews: The real-time voice of the customer

How increasing investment in online reviews unlocks a wealth of opportunities.

PR and Marketing Strategy

Customer relationships in e-commerce: Why it’s important to avoid broken promises

Keeping promises between e-retailers and customers seems like a simple concept but more than you'd think get it wrong: here's how to avoid joining the naughty list.

PR and Marketing Strategy

Harnessing the power of the social search engine to attract talent

Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them.

PR and Marketing Strategy

What’s in a name? The changing language of brands

Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out.

PR and Marketing Strategy

Beyond big data: the evolution of predictive analytics

Predictive analytics have been around for a while: but do recent developments mean it is now time for businesses to make the most of their financial potential?

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