Category

PR and Marketing Strategy

Advice on Pitching to Angel Investors

Tim Mills, investment director at the& Angel CoFund, breaks down the process for raising angel investment, from preparing the pitch to following up.

PR and Marketing Strategy

PR and Marketing Strategy

Raise your company profile by the power of one

Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR|Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR

PR and Marketing Strategy

Five creative hacks to boost your business site

These website tweaks are aimed to get more eyeballs on your page, and more interest in your business|These website tweaks are aimed to get more eyeballs on your page, and more interest in your business

PR and Marketing Strategy

Make your customers fall in love with you

Infographic: here are seven tips to retain your customers despite fierce competition

PR and Marketing Strategy

Are you wasting your marketing budget on these eight tactics?

Here's how you can avoid wasting time and money on strategies that just won't work

PR and Marketing Strategy

Embrace a design-first culture

For years designers have been touting the business benefits of design, so it's surprising that they're only just starting to get a seat at the table. This is thanks, in part, to the success of design-led start-ups like AirBnB, the rise in design-focussed VC funds, and the emergence of titles like CXO and CDO.

PR and Marketing Strategy

Humans over robots: addressing UK’s customer service skills gap

Despite an increasing number of companies automating customer engagement to stay lean, recent studies suggest consumers prefer human interaction.

PR and Marketing Strategy

Harnessing the power of images to market your brand

How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns.

PR and Marketing Strategy

Humans over robots: addressing UK’s customer service skills gap

Despite an increasing number of companies automating customer engagement to stay lean, recent studies suggest consumers prefer human interaction.

PR and Marketing Strategy

Harnessing the power of images to market your brand

How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns.

PR and Marketing Strategy

Innovative ways to brand your business

Branding is an ongoing concern for businesses and doing it well takes more thought than many appreciate: so how can you ensure your branding is working for you?

PR and Marketing Strategy

Growing your business through innovative marketing tactics

If you are starting to see a bit of a slow down after your initial launch and are trying to find ways to ensure that your business continues to grow, this is where marketing and brand development plans come in.

PR and Marketing Strategy

How to market a niche product globally 

Here's how to stand out from the crowd with your global brand.

PR and Marketing Strategy

Digital marketing trends to look out for in 2016

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business.