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PR and Marketing Strategy

4 business horror stories to learn from

From social media disasters to bad hiring choices, here are the top business blunders to avoid this Halloween.

PR and Marketing Strategy

PR and Marketing Strategy

3 ways to measure your marketing maturity

Marketo's Conor Shaw outlines the three tell-tale signs that your marketing has reached maturity.

PR and Marketing Strategy

Are your customer service tactics targeted for B2B and B2C?

Evander's customer service manager, Julian Betts takes a closer look at the adjustments that you need to consider when serving a particular customer base.

PR and Marketing Strategy

5 ways to boost email subscriptions

Estimates reveal that collectively, every single registered email address gets flooded with close to 200 billion emails each day, and the average person receives about 120 emails daily. Still, email marketing is the easiest measurable tactic businesses can take advantage of on a budget. Here are five fool-proof ways to boost conversions.

PR and Marketing Strategy

Why email is never going away

Has email marketing now reached an end point for innovation, or have we much more to come? CommuniGator's Victoria Dyke writes.

PR and Marketing Strategy

3 strikes for digital brands and they’re out

A new study reveals that the UK is becoming a nation of digitally discerning consumers willing to click-off and check-out, if their high expectations of the digital services and applications they use are not met.  

PR and Marketing Strategy

Are you squeezing customer success from the middle?

From crowdfunding heavyweight Crowdcube to luxury service provider Quintessentially, Salesforce EMEA's Chris Ciauri outlines how customer centricity helps business growth.

PR and Marketing Strategy

5 ways to make social sharing complement your email marketing campaign

PR and Marketing Strategy

Are you squeezing customer success from the middle?

From crowdfunding heavyweight Crowdcube to luxury service provider Quintessentially, Salesforce EMEA's Chris Ciauri outlines how customer centricity helps business growth.

PR and Marketing Strategy

5 ways to make social sharing complement your email marketing campaign

PR and Marketing Strategy

Retailers beware: Bargain hunters to blame for price hikes

Shoppers looking for a bargain are pushing up the prices for everybody, new research has found.

PR and Marketing Strategy

Five top ideas for marketing start-ups with a small budget

Deciding on a marketing method when you are a start-up with limited resources and a small budget is not easy. Here are five ideas to start.

PR and Marketing Strategy

The rise of the conscious consumer

Consumers today base their buying decisions on many things beyond price. Zendesk's Tiffany Apczynski explains why ethical businesses do well in our current market, and how you can appeal to the conscious consumer.

PR and Marketing Strategy

How to make your customer service soar

A global study by customer experience expert Verint found that 81 per cent of customers really just want their questions answered. Sometimes it's a matter of getting the basics right. Verint's Graeme Gabriel writes.

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