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Eye tracking… the next big thing?

Gauging the effectiveness of an advertising campaign is a serious business. What seemed like a neat device for science fiction films a few years ago is becoming a reality through eye tracking.

Entrepreneurs

Entrepreneurs

Dave Brooks: What I wish I’d known

Dave Brooks is CEO of cakemaker Finsbury Foods. Since taking control in 2002, he has seen profits rise as a result of his hands-on approach to management and business.

Entrepreneurs

Simon Daniel: Charged with success

Simon Daniel is a little bit strange. He says things like: 'Fifteen billion batteries a year are made and thrown away. I worked that out the other day to be the equivalent to a column of batteries going to the moon and back.'

Entrepreneurs

Arron Banks and John Gannon talk about serial deal making

For some entrepreneurs, buying a business is not only a full-time occupation, it's a pastime as well. Bristol-based entrepreneurs Arron Banks and John Gannon talk about serial deal making.

Entrepreneurs

The last laugh: Deirdre Bounds

'Shall we talk in the igloo?’ says Deirdre Bounds, teetotal ex-comedienne on the Northern nightclub circuit and founder of Horsforth-based travel business i-to-i.

Entrepreneurs

Mark Smith: Focus on your own strengths

Chief executive Mark Smith joined email marketing specialist TMN Media in 2003, initiating a fierce acquisition strategy that culminated in the addition of online advertising agency EDR and market research company The iD Factor.

Entrepreneurs

Offsetting carbon emissions works for Commercial Group

Cheltenham-based office services outfit Commercial Group (Commercial) is reaping the rewards after embarking on a programme to offset its carbon emissions. The company spent around £120,000 in trying to achieve a carbon neutral status.

Entrepreneurs

Lager than life: Karan Bilimoria

From meagre and untimely beginnings in recession-hit 1990, Karan Bilimoria tells GrowthBusiness how he has turned Cobra beer into a brand that is now sold in more than 45 countries.

Entrepreneurs

Offsetting carbon emissions works for Commercial Group

Cheltenham-based office services outfit Commercial Group (Commercial) is reaping the rewards after embarking on a programme to offset its carbon emissions. The company spent around £120,000 in trying to achieve a carbon neutral status.

Entrepreneurs

Lager than life: Karan Bilimoria

From meagre and untimely beginnings in recession-hit 1990, Karan Bilimoria tells GrowthBusiness how he has turned Cobra beer into a brand that is now sold in more than 45 countries.

Entrepreneurs

Wayne Hemingway: What I wish I’d known

Wayne Hemingway and his wife Gerardine founded fashion label Red or Dead in 1982 and won the British Fashion Council’s Street Style Designer of the Year award three times in a row. After selling the company in 1999 they set up Hemingway Design, which focuses on affordable and social design.

Entrepreneurs

Christian Nelleman of XLN Telecom – What I wish I’d known

Serial entrepreneur and high-flyer Christian Nelleman founded XLN Telecom in 2002 to offer an alternative telecoms service for small businesses. The company’s growth was phenomenal, advancing 800 per cent in the first year and has continued in the same vein.

Entrepreneurs

Wheels of fortune

You've worked your fingers to the bone to build up your business, so why not give yourself a well-earned treat - a convertible Aston Martin DB9 Volante, for example! Adam Wayland asks six successful entrepreneurs about the car they drive and whether they think it's an important status symbol...

Entrepreneurs

Stephen Armitage of Myfotowall on starting a business in a new market

As an ex-miner with experience in the print industry, Stephen Armitage, managing director of digital photo wall-scape company Myfotowall, is both practical and creative.

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Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial