Alterian’s Intrepid acquisition

Alterian has acquired social media specialist Intrepid for up to £7.5 million.


Alterian has acquired social media specialist Intrepid for up to £7.5 million.

Marketing analytics company Alterian has acquired social media specialist Intrepid for up to $11.5 million (£7.5 million).

The deal builds on Alterian’s existing social media analytics business, as well as giving the company a foothold in Vietnam, where Intrepid has an office.

An initial sum of $3.5 million will be paid to Intrepid’s shareholders, consisting of $2.5 million in cash from Alterian’s existing resources, and the issue of shares in the company. Additional consideration of up to $7.35 million is payable up until March 2013 depending on sales targets being met.

Alterian’s CEO David Eldridge comments, ‘Many brands are well aware of the need to harness [social media] as a key and integral part of their marketing mix. However, a large proportion do not yet have the necessary in-house skills to use social media analytics to best effect.’

Intrepid has 40 staff based in Seattle, London and Ho Chi Minh City, Vietnam. The company has gross assets of £500,000 and last year declared unaudited pre-tax profits of £300,000.

LSE-listed Alterian has been identified as one of the UK’s top 50 fastest-growing companies by Business XL magazine in its annual Rising Stars research, with pre-tax profits up 84 per cent last year to £6.7 million on sales of £38 million.

Nick Britton

Lexus Ernser

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

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