Walmart acquires ad targeting start-up OneRiot

OneRiot, which targets mobile advertising based on social data, has been bought by Walmart through WalmartLabs, the Silicon Valley unit founded out of the acquisition of Kosmix.

OneRiot will contribute to @WalmartLab’s ‘Social Genome’, which targets products to customers.

OneRiot had been through a number of iterations, starting as a social browsing plug-in called Medium, and has raised nearly $30 million (£19 million) from investors including Commonwealth Capital Ventures, Spark Capital, Appian Ventures, Brad Feld and Elon Musk.

Walmart, which also owns UK-based supermarket chain ASDA, has made a number of deals in the social, mobile and targeting sector, including the acquisition of Kosmix which have been working on integrating social technology into Walmart’s online and mobile offerings, including its e-commerce website and Facebook pages.

Financial terms of the deal were not disclosed.

Round-up of today’s M&A Deals

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Value: $19 million (£12 million)

Advisers: undisclosed

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  • Digital Insurance purchases Raleigh

Value: undisclosed

Advisers: undisclosed

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  • Tempest Telecom Solutions to buy assets related to Coastcom and Bayly networking products from the receivers of Bayly Communications

Value: undisclosed

Advisers: undisclosed

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  • Sweco to acquire Inmind

Value: undisclosed

Advisers: undisclosed

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Todd Cardy

Adelbert Swaniawski

Todd was Editor of GrowthBusiness.co.uk between 2010 and 2011 as well as being responsible for publishing our digital and printed magazines focusing on private equity and venture capital. Connect with...

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