UK tech firms forge partnership to help start-ups build mobile apps

UK tech firms Appointedd and AppInstitute are partnering to help businesses streamline online services through their own branded mobile app.

For many consumers, when it comes to browsing the online, making quick purchases, interacting socially or managing day-to-day lives, smartphones have become the go-to device. Customers now use mobile apps six times more than websites, and the businesses that capitalise on this rising trend can benefit from a mobile-first approach, according to app experts at Appointedd and AppInstitute.

The two tech firms have struck a partnership to help other UK businesses take a mobile-first approach too.

Many start-ups have skipped websites, and use social media as a landing page, but developing a mobile app can rejig how companies manage customers, colleagues, and the organisation in general. It can turn a relatively time consuming task into a few clicks, all in a sleek and branded package, all while encourage customer loyalty.

Scheduling software company Appointedd delivers the world’s first online booking platform that can schedule appointments across multiple time zones, with colleagues, customers, partners and prospects wherever they are in the world. Appointedd’s customers will have access to AppInstitute’s AppSmart service, which offers the ability to integrate existing online services into their own branded mobile app.

AppInstitute offers businesses the ability to create customer-focused apps without any coding or technical skills. AppInstitute’s DIY app builder platform creates an app from scratch in just a few minutes using information from a business Facebook page, or customers can customise a pre-designed template. The platform enables a business to take complete control over its app’s branding and functionality, removing the barrier of expensive mobile app development costs. The partnership with Appointedd aims to enable business owners to streamline existing online services into one mobile-friendly touch point.

“AppInstitute is the perfect partner for Appointedd. Our technology enables any business to take bookings from its website and Facebook page and now, thanks to AppInstitute, bookings can be taken from a business’s mobile app. We are excited to be working with such an innovative company, and being able to turn apps into a business’s own booking portal feels like it will add value to a myriad of SMEs in the UK and US,” Leah Hutcheon, CEO and founder of Appointedd, said.

By enabling businesses to combine multiple online channels and provide a single point of contact, AppSmart removes the friction caused to customers who are forced to interact over a variety of platforms such as email, SMS, phone and web browsers.

Praseeda Nair

Kellen Rempel

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

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