UBM acquires GAO

United Business Media, through its online gaming subsidiary UBM TechWeb, has acquired Game Advertising Online (GAO) for up to $7 million (£4.5 million). 


United Business Media, through its online gaming subsidiary UBM TechWeb, has acquired Game Advertising Online (GAO) for up to $7 million (£4.5 million). 

United Business Media, through its online gaming subsidiary UBM TechWeb, has acquired Game Advertising Online (GAO) for up to $7 million (£4.5 million).

New Zealand-based GAO is a banner advertising agency specialising in the online computer game industry. The company provides access to 50 million users and is expected to generate revenue of $4 million in the year to March 2010.

Tony Uphoff, CEO of UBM TechWeb says: ‘GAO provides us with both revenue growth potential and a new business model that will serve us well as we look to expand our business with online game publishers and with consumer-oriented online game websites.’

The deal comes after United Business Media’s acquisition of marketing company Virtual Press Office in December last year.

In the six months ending June, London-based United Business Media reported a fall in revenue of 2 per cent to £435 million, while operating profits dropped 13 per cent to £78.3 million.

Nick Britton

Lexus Ernser

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

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