Technology review: The business card 2.0

Business cards come in all shapes, sizes and colours and have now been given a video makeover by Vidioh.

Business cards come in all shapes, sizes and colours and have now been given a video makeover by Vidioh.

The traditional business card has survived the sweeping tides of technology revolutions and is still the standard introductory aid for most entrepreneurs and business builders.

Whilst more traditional tools of business such as the company brochure have been cast on the scrap heap, the business card offers a solid tangible reminder of the conversation just had.

However, while business cards are great at communicating important details such as email addressees and contact numbers, they are not able to converse what a business does.

UK video marketing technology company Vidioh has come up with its solution to this, business cards embedded with a video screen.

With up to 30 minutes of video space not the card, the video is activated when the folded card is opened.

Designed to be the same size as most traditional business cards (50x90mm), but substantially thicker at 7mm, the video content can also broadcast sound through a small speaker.

For Vidioh’s larger cards, which are from A5 to brochures, customers can upload videos personally. However, for business cards, users send through video content which is then converted to the correct format and uploaded.

Cards are then charged using a standard USB to mini DVI cable and will have a battery capacity of 1 hour whilst the video is running.

More on business cards:

The video business card offers a more inventive and exciting way of handing over the traditional card, although customers may be slightly less keen to hand out the 100s they may be used to dishing out at networking events.


Costs vary depending on order size, starting at £26.75 for 100-199 units.

Giving a potential customer a video business card is also likely to mean that they will hold onto it longer and not dispose of it, potentially showing it to other people due to its novelty value.

With the 21st century entrepreneur now equipped with smartphones, tablets and laptops, the video business card offers another technological advance. Now all we need is for the tie to get a makeover.

Hunter Ruthven

Bernard Williamson

Hunter was the Editor for from 2012 to 2014, before moving on to Caspian Media Ltd to be Editor of Real Business.

Related Topics

Tech Jobs & Careers