SDL buys Fredhopper

SDL, a provider of translation software and services, has acquired marketing software specialist Fredhopper for an undisclosed sum.

Amsterdam-based Fredhopper provides targeting and marketing software for online retailers. Major clients include Clarks, Toys R Us and B&Q. The company will become an independent division of SDL, which will be called SDL eCommerce Technologies.

Joris Beckers, CEO of Fredhopper, says: ‘Joining forces with SDL allows us to expand beyond Europe to customers in the US and Asian markets, leveraging [the group’s] global operational scale. Competing in more markets will give us the opportunity to partner with more premier retail brands.’

In the six months to June 2009, Berkshire-based SDL reported an increase in sales of 10 per cent to £83.3 million, while pre-tax profits were up by 29 per cent to £11.8 million.

Nick Britton

Lexus Ernser

Nick was the Managing Editor for when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

Related Topics

Venture capital funding