iJento receives backing from multiple VC sources

Customer intelligence service iJento has received an $8 million equity investment led by MMC Ventures and existing investors Nauta Capital and Oxford Capital Partners.

The cash is earmarked to fuel the company’s global growth and focus on market leadership.

iJento, which has offices in the UK, US and Australia, offers technology solutions and consulting services in digital marketing and customer intelligence. 

Jon Coker, investment director for MMC Ventures has been appointed to the iJento Board. He says, ‘We are very excited to be investing in iJento at this growth stage. We believe it is time for the next generation of analytics that gives a true, granular understanding of customer behaviour in an increasingly multichannel world.

‘Personally I am looking forward to joining the board and working with an exceptionally talented group of people.’

Nauta Capital and Oxford Capital Partners have invested in iJento for a second time having seen a reported 40 per cent growth in 2011. The plan is to rapidly scale the business over the next few years, particularly in North America.

Carles Ferrer, Nauta Capital general partner says, ‘We are totally committed to supporting iJento’s plans to take a leadership position in this fast-emerging market segment.

‘Joining vast amounts of disparate customer data, performing meaningful analysis and extracting high value business insights is the difference between brand winners and losers.’

Peter Ryan, chief executive of iJento adds, ‘This investment demonstrates further confidence in our team and the go-to-market strategy. We are excited to be approaching 2013 with this new injection of capital which will drive our business plan forwards and enable many more organisations around the world to improve their digital marketing and customer intelligence strategies.’

Hunter Ruthven

Bernard Williamson

Hunter was the Editor for GrowthBusiness.co.uk from 2012 to 2014, before moving on to Caspian Media Ltd to be Editor of Real Business.

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Venture capital funding