idio launches £1.5m equity fundraise

Existing investors including Norton Capital back fundraise on equity investment platform VentureFounders.

VentureFounders, the UK-based equity investment platform, is now taking investment in idio, a content intelligence platform that allows companies to tailor their online content to the individual reader to drive engagement.

idio already has strong backing, with existing investors – including Notion Capital – supporting this £1.5 million EIS eligible fundraise. Co-founders Andrew Davies and Edward Barrow are seasoned and highly motivated technology entrepreneurs, supported by an experienced management team with a track record of several successful exits.

idio has established a solid customer base across several different countries and sectors, particularly the financial services market. Key clients include JP Morgan, Direct Line Group, TD Canada Trust and IG Group. 

idio’s technology helps brands understand their customers and prospects, predicting their interests and intent. This powerful dataset drives content effectiveness, engagement, and helps bridge marketing and sales misalignment in order to drive revenue. The results are evidenced by a strong record of upsells to existing clients, as well as growth in new business.

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James Codling, co-founder & MD of VentureFounders, praised idio’s founders as “two highly entrepreneurial and ambitious individuals”.

“They are aiming to revolutionise the way companies manage their online content to drive customer engagement,” he continued. “We are impressed by idio’s performance to date and its client portfolio including some of the global financial institutions.”

idio co-founder Andrew Davies added: “the funding will be critical to drive our growth in the UK and US”.

“We have found a unique way of helping large enterprises deliver effective customer experiences, and this round of fundraising,” he continued. 

“We chose VentureFounders to support part of this fundraise because the team really understand the kind of fundraise we are doing, understand our value proposition for financial services businesses and have experience in working with VC backed companies.”

Further reading: Blue Prism raises £2m credit facility

Praseeda Nair

Kellen Rempel

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Related Topics

Venture capital funding