How to use tech to transform your business

Chris Costello, director at Sync on how companies can save money long-term by using technology in their business.

Transforming businesses with technology isn’t a new idea by any means, but incorporating technology is now a must-have for a business.

From manufacturing and retail to design and creative services, all businesses – no matter how large or small – can improve, innovate and grow.

Taking advantage of new technological advances is one way to immeasurably improve productivity, staff wellbeing, customer service and innovation. But with so much new technology and an ever-changing digital landscape, how does a start-up, scale-up or established business take advantage of tech to transform their offerings?

Here are some ways your business can be transformed with technology.

Saving business costs with a digital workforce

With burgeoning costs associated with running a business impacting revenue and profits, many businesses are making the move towards removing their expensive office space, and encouraging employees to work from home.

In a recent report by Vodafone that quizzed British employees, 54 per cent said that working flexibly made them more productive. The study also found that almost 60 per cent of British organisations now equip their workforce to work remotely by enabling them with technology.

For many forward-thinking organisations, presenteeism has been replaced with a focus on increasing productivity, and this modern of way of working is set to become the new norm.

Equipping staff to work from home can be as simple as providing them with a Mac notebook that is linked up to the company operating system, but using shareable document platforms such as Google Docs, superfast broadband connections, easy access VPNs, conference calling tools and cloud-based storage means that working from home isn’t a poor relation to being in an office. Smartphones and tablets also fit perfectly into this, as they can be used on the go.

Seven out of 10 millennialls work flexibly, according to a poll by Timewise

Using data to anticipate trends

In today’s technological age, big data can be leveraged to anticipate changes and trends in the business’ market.

We have access to much more data nowadays, which can be collected from social media, metadata and reviews, and analysed in shaping the future of decision making in many organisations. Greater insight into the future offers not only potential financial and job security for a business, but can also help to boost productivity and overall job satisfaction for staff.

In fact, by 2020, it is predicted that big data will be used more and more to shape the future of businesses. Big data analysis will improve, and real-time data streaming will be used to provide instant information that can be used to make decisions on the spot.

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How big data is revolutionising the world of business

The ever-growing surge of data means that businesses are able to utilise information in ways that were previously impossible, transforming almost every sector and industry. It’s now possible to predict what specific customers will want to buy, and when, allowing companies to run operations with ever-increasing efficiency.

For example, the online retailer Amazon files away masses of data on its customers; names, addresses, search history and payments. In addition to using this information for advertising algorithms, Amazon also uses the data to improve customer relations and create a fast, efficient customer service.

Thanks to a huge array of data and analytics, the entertainment streaming service Netflix is able to understand the viewing habits of millions of customers. With this information, they are able to predict which content will be popular with users, and commission films and shows according to those predictions.

Flexible working to aid staff wellbeing

Increasing staff wellbeing in the workplace can go a long way towards transforming your business.

As we move forward over the next ten years, increasing demands for flexibility by millennials and Generation Z, as well as environmental and social pressures to reduce traffic and car use, will result in more organisations adopting a more flexible approach to business. Both of these things will have a sure-fire effect on the happiness of employees.

In the Vodafone survey, they also found that three in four workers felt working flexibly boosted their job satisfaction. It goes without saying that less time spent in traffic jams means more time to spend walking the dog, playing with the kids, or even taking a Pilates class.

The rapidly increasing in popularity of wearable tech is an example of technology that is ready to take the business world by storm. With wearable tech, employers will be able to track employee wellbeing and use the overall data to find ways of improving productivity for their workers.

Some larger companies already give out fitness trackers to employees, to ensure that they stay healthy, shed pounds and feel better, and the incorporation of tech such as the Apple Watch can help businesses to stay ahead of the game with a wellness initiative. There’s also tech out there that can stop you from slouching at your desk, remind you to drink water or purify the air that you breathe.

There’s no one-size-fits-all method when it comes to using tech to transform a business. I believe that it is only when technology meets collaboration, and it is implemented efficiently into the workplace, that a business can really transform and thrive.

Chris Costello is a director of Sync 

Michael Somerville

Uriel Beer

Michael was senior reporter for from 2018 to 2019.

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