Gaming site receives funds

MySapient, a virtual gaming site set to go live later this year, has received £610,000 in a funding round led by NorthStar Equity Investors.


MySapient, a virtual gaming site set to go live later this year, has received £610,000 in a funding round led by NorthStar Equity Investors.

MySapient, a virtual gaming site set to go live later this year, has received £610,000 in a funding round led by NorthStar Equity Investors.

The venture capital firm contributed £420,000 to the round, with the balance coming from management and directors of MySapient.

NorthStar investment manager Michelle Cooper, who helped negotiate the deal, says, “MySapient has developed a hugely innovative gaming platform which also taps into the social networking market.”

Cooper adds that the Newcastle-based firm originally invested £60,000 in the business through its Proof of Concept Fund in 2007. Its latest investment is from its Co-Investment Fund. Both funds are part-financed by the European Union.

Nick Britton

Lexus Ernser

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

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