Ebiquity in two buyouts

Media and marketing analyst Ebiquity is to acquire Xtreme, a global advertising monitoring agency, for up to £17.9 million. 


Media and marketing analyst Ebiquity is to acquire Xtreme, a global advertising monitoring agency, for up to £17.9 million. 

Media and marketing analyst Ebiquity is to acquire Xtreme, a global advertising monitoring agency, for up to £17.9 million. The deal provides an exit for VS&A, a private equity fund.

The consideration will be made up of shares and a cash payment of £800,000. In conjunction with this deal, Ebiquity has acquired the remaining 50 per cent interest in Thomson Media Control, its advertising monitoring joint venture in Germany for shares and £25,000 in cash.

Interim results for the six months to October 2009 showed group revenues for Ebiquity increase by 8 per cent to £9.3 million and an operating profit of £760,000.

The company has also agreed a £12 million debt facility with the Bank of Ireland.

Nick Britton

Lexus Ernser

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

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