BERG closes seed round to build on Little Printer and Twitter Clock

Tech City-based BERG has secured the backing of prominent investors including Index Ventures, Initial Capital and Connect Ventures.

A $1.3 million (£800,000) venture capital funding round will be used by BERG to develop its platform for connected devices.

Having began life as a London-based product and design consultancy, BERG pivoted earlier in the year to become a product-based start-up producing goods using a cloud platform.

One of its first creations was called Little Printer, which printed out information from the online world such as news or conversations.

BERG is now looking to capitalise on a connected devices market which if predicted by Cisco to be worth $613 billion in 2013.

The start-up’s BERG Cloud is the cloud-based ‘platform-as-a-service’ designed to reduce the cost of invention and increase speed to market of other projects.

More on seed funding deals:

Matt Webb, CEO of BERG, comments, ‘Our mission with BERG Cloud is to make it as easy to develop hardwired as it is to develop for the web.

‘BERG Cloud provides solutions to the common problems of connected devices, allowing you to focus on what matters; product innovation and delightful user experience. We built this platform to make it easier for our own designers to invent and operate connected products themselves.’

To allow users to integrate its offering into products, the tech start-up has created BERG Cloud Devshields (which is compatible with devices such as Raspberry Pi).

Hunter Ruthven

Bernard Williamson

Hunter was the Editor for from 2012 to 2014, before moving on to Caspian Media Ltd to be Editor of Real Business.

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